Beyoncé x adidas: Beyoncé will be a creative partner for the brand, develop new signature footwear and apparel, as well as re-launch Ivy Park with Adidas.
The Beyoncé x adidas partnership will result in the co-creation of exciting new products – from performance to lifestyle – and a unique purpose-driven program focused on empowering and enabling the next generation of athletes, creators and leaders.
“This is the partnership of a lifetime for me. We share a philosophy that puts creativity, growth & social responsibility at the forefront of business. I look forward to re-launching & expanding Ivy Park on a truly global scale with a proven, dynamic leader.” —Beyoncé on Adidas
“Beyoncé is an iconic creator but also a proven business leader, and together, we have the ability to inspire change and empower the next generation of creators.” —Eric Liedtke, Executive Board Member – Global Brands, Adidas